Singles day is China’s biggest sale day and Alibaba is a leader in that game. As Daraz is part of Alibaba, they are also doing 2019 Daraz Singles day 11.11 sale. This means just like last year, Daraz is organizing 11.11 sale. The big special event is all set for November 11th, 2019. This is the second time that the company is organizing this celebratory event. The company claims that last year’s sale was the biggest event in Nepal. Now this year they are planning to do it even bigger with over 3000 sellers and 3 lash products.
Daraz is calling this 11.11 #ekdinkosale and they are readying themselves by improving the system. In the USA, there is Balck Friday. Similarly in India, there are Amazon Great Indian sales, Flipkart Big Billion Day and Dhanteras. Likewise, China has high trade during the singles day. This is now starting in Nepal due to Alibaba. Well, Daraz also has Balck Friday but this is what they focus more.
Last year’s Daraz 11.11 sale was good according to the company. We saw good offers on the website and app. But we also got some problematic feedbacks from users. However, the company has worked to iron them. This year Daraz is expecting 4 lakhs (4,00,000) visitors on their portal. Mostly they are focusing on the app. There are going to be discounts, offers, and coupons this time as well.
Improvements and Additional Support
In order to deliver goods in time and have better logistics, the company has hired 400 riders. They are calling them DEX heroes. In addition to this, there are 50 customer care agents to support and help customers with issues. For this 2019 Daraz Singles day event, the company has prepared for “Collection Points” across Nepal. This is to help both sellers and shoppers. Sellers can send products easily in a short time and customers can enjoy early delivery.
One of the new improvements in image review and instant messaging. In this way, users can see real reviews of products from real customers. It provides better insight and a good view of the product. Because previously there were only render models but due to image review people can understand and see products clearly.
Offers, Giveaway, and Discounts
Just like last year, there are different offers. The company is doing a huge giveaway for its customers. They are giving away Yamaha Ray ZR Street Rally which is worth Rs 2,15,900 ( $1900). In Mega deals, users can select and items to the cart and get different benefits like price drops and vouchers. Customers can also follow brands and shops they like in order to get gifts and discount vouchers. On November 9th, the company is organizing the Shake Shake scheme just like last year. In this scheme, users need to install the Daraz app in their mobile and shake it in a set time to get offers and benefits.
The press release sent to us has a lot of promises and claims. These are great because we want to see the eCommerce flourish in Nepal. All of us want to see better discounts, quality products, and customer satisfaction. This is a big exam for them and they need to pass with flying colors. We hope that Daraz successfully completes this and gets positive reviews from customers.