Apex Group of Nepal is building a big empire of smartphone chain stores all around Nepal. They plan to open around 40 stores in Nepal by 2073. Apex will be selling smartphones and accessories in a very different way than other retailers. The main motto is to provide different phones at ease to customers and end monopoly.
Many of us experience pushed sales and market monopoly while buying a new phone. Store managers would push some phone to customers as they get higher commission. In this game, people don’t get quality product they deserve. We believe in fair play and this new initiative should help customers to get best phone without hassle.
Apex Group organized a bloggers meet with Delta Digit, Gadgets In Nepal, Gadgetbyte Nepal and Techno Nepal to introduce this new venture. They are pushing this via multitude of media house and platforms. First Apex Digital store just opened on October 3rd at Pako, New road and Thimi, Bhaktapur. 6 stores will be opened in first phase of October.
This is a very big business house that own Ambe Cement, Modi Hydropower, Bhaktapur Brick Factory and many other industries. There will be no Indian brands on the display and store at all. They have partnered with mostly Chinese and other international brands. Apex will feature brands such as Samsung, Xiaomi, HTC, Lenovo, ZTE, Gionee, Oppo and Apple.
They might add other new companies if the situation suits them. Expansion of store location will take place in three stages. At first there will be 6 main stores at very prime location inside big cities like Pokhara and Kathmandu. Phase 2 will install 14 other stores and at Phase 3 Apex will push around 20 more stores to deeper parts of country.
Stores and Details
Narayanghat will host the biggest digital store with approximately 1500 square feet of space. Next big store is at Jhapa with 800 sq.ft and in Dang as well. They have penetration in all the development regions. Apex is still fighting for prime location real estate.
There is one very unique facility and technology at the Apex Digital stores. Some companies will have special stall for their flagship phones. People could test and try the phones there and a big screen above them will display the specification of that phone. As user picks another device, the computer will display comparison of both phones at the screen. This will educate the customer easily and help them to reach decision.
Specialty and Offers
They will be proving free tempered glass and back-covers with each mobile and soon Apex will sell their own branded accessories. People will get discounts from the manufacturer as well as from the store. There are various discount and gift offers according to price of the smartphones.
Customers will get coffee mug, T-shirt, Pamacare perfume and many other gifts. There are scratch coupons which will provide discounts from 5-50%. Company will provide different offers and discounts through out the year. Free IELTS, GRE, TOFEL schemes are on the menu for the youth and students.
