We all saw Daraz Kaymu on Kaymu.com.np for some time. Well, now the dust has finally settled. From now on Kaymu is no more, now finally Kaymu Nepal merged with Daraz. The website is now. Kaymu has been a very popular online shopping website in Nepal. It was one of the biggest sites in Nepal. However, it is merged with Daraz which is owned by Rocket Internet. There are many new changes and the site is under a new management umbrella. 2018 Update: Daraz is now owned by Alibaba Group.
Kaymu started in 2013 and its first service was in Pakistan and Nigeria. Kaymu actually was funded by Rocket Internet. The company has been working in Asian and European markets. In the case of Asia, it was filling the role of Amazon and Flipkart. So if we see Kaymu’s presence it was present in most South Asian countries except India because India already has Amazon. This vacuum allowed Kaymu to work in Nepal, Pakistan, Bangladesh, and Myanmar.
Kaymu Nepal Merged with Daraz
Kaymu Nepal’s old URL (kaymu.com.np) will now redirect to Daraz’s domain. This means the Kaymu site has been dissolved and merged. This eCommerce platform is widely popular in Sri Lanka, Pakistan, Bangladesh, Cambodia, Myanmar, and a few other Asian countries. Kaymu is also popular in European and African countries such as Ethiopia, Nigeria, Algeria, Rwanda, Kenya, and other countries.
Also Read: Top 10 Online Shopping Sites in Nepal
Actually, Rocket Internet which is the funding organization of Kaymu is creating a new Daraz Group. This is why Kaymu Nepal Merged with Daraz. This is happening worldwide, so all Kaymu around the world are now Daraz. For now, Nepal’s merger is complete because Kaymu Nepal is now Daraz Nepal.
By the way, Kaymu still operates with its original name in Pakistan and Bangladesh. The process is going on slowly. The parent company says this step will improve productivity and revenue. According to the new Daraz Group, different operations of the organization will be controlled by different divisions and regions. This will be done for efficient management and higher productivity.
Merger and Effects
As Kaymu Nepal merged with Daraz, there have been some questions about how it will affect the market and people. According to the company, there is no wide overlap of users of both platforms. But, the merger is going to help enhance both platforms by unification. This will bring more people into one place with increased facilities and services. Kaymu worked hard to establish its name in the Nepali market. After the name change, Daraz may also have to do the same to inform the public.
Also Read: International Online Shopping in Nepal: eCommerce Sites That Ship to Nepal
The eCommerce site is finding new ways to attract more users in growing marketplaces. Daraz is working on various campaigns, schemes, and advertising tactics. Actually, the Asian market is one of the biggest growing marketplaces and economies. The arrival of Amazon and eBay in India is one big signal of that. Other big companies are also planning their arrival in Asian countries soon. For now, it is good to see that at least some big companies have eCommerce business in Nepal.
eCommerce Business Status in Nepal
Many such platforms and sites in the eCommerce business are struggling to survive in the Nepali market. There are various factors affecting sales. The major problem is people still don’t trust online retailers. We Nepalese want to test the product and see it before buying for insurance. We people want to test products, check size, see comfort, and bargain. It is the psychology and nature of Asian shoppers. Therefore these sites should bring solid schemes to ensure people for high quality and exchange.
Also Read: International Online Goods Forwarding/Shipping Services to Nepal: Order Products From Abroad
Another problem is a lack of payment options. Online payment is still in the infant stage. International online payment is still not easily allowed in Nepal. There are other various factors too. Mobile or Digital wallets are also not widely adopted by many users. ISPs in Nepal have still not penetrated rural Nepal.
There is another unofficial and unregulated online market as well. Many people sell products on Facebook by advertising or paid boost which can cause some doubt in people about quality. So there are quite a lot of issues that companies like Daraz must fight. By the way, we surveyed a few people and found that they are quite satisfied with Kaymu. We hope Daraz will keep this up and improve much better.
