Previously Netflix served in USA only then it came to some countries in Europe, Japan and now it is in total of 242 countries after it added 130 more territories and now we have Netflix in Nepal too. #netflixeverywhere is trending in media because it was the most desired service. Now the whole world is saying that they can Netflix and chill. In our last article we talked how these video streaming services can help reduce piracy. Learn what happens as Netflix launched in Nepal – Challenges VOD and cable providers is imminent.
Intro: For introduction if someone is unaware about these services, Netlix is actually a video streaming website that serves videos, shows, serials, movies on demand so these kind of services are also called VOD( Video on demand). Some TV cable companies also provide these services but this company provides it via internet. So the most important infrastructure is Internet. Consumers can enjoy service in computer, mobile, tablet, phablet, TV using set top box, smart TV, DVD player and gaming consoles with internet connection.
Coverage and price: The company has covered the whole globe since yesterday with some exceptions for some countries like China, Crimea, North Korea and Syria. India is their biggest target for consumer so they have listed local price in IC which starts from In. Rs 500. We tested the service in Nepal and they showed $ 7.99 as starting price which is for basic plan. They cost is almost equal but may sometimes be different due to changing exchange rate.
Requirements and challenge: Indian was hinted to be hit by the service a year before but the launch all around the globe was fascinating. A lot of people are now excited around the globe to use Netflix and in Reddit we say large number of interested Nepalese as well. The website FAQ says that service requires minimum of 512 kbps internet which is not a big deal for many developed countries but countries like Nepal and India face huge challenge in this sector. The local and government controlled companies like Nepal Telecom provide 192 Kbps internet as basic plan which costs $10 n Nepal and the 512 kbps cost $30 which is way expensive but some private companies provide internet in cheap rates.
Most of the people don’t have high speed internet or lets say meet minimum requirement of bandwidth in both Nepal and India. Central and developing cities like Kathmandu, Delhi, Pokhara, Mumbai have good service but still is insufficient.
How to use Netflix in Nepal?: It is very to use the service, go to the website and signup using your email address but the challenge for Nepali and Indian users is payment option which requires Paypal account for Mater Card, Visa, American Express etc. If you have a verified Paypal account or Master Card it is great, else you will need an international or US Mater or Visa card. You can always ask relatives, friends in abroad for their help.
Status: While many users are eager to test the service and the people with good internet and budget are ready to pay for the service. It is great because, more customers means better in future. The company should now focus on adding more local content on their service to attract users. This service can help reduce piracy in huge magnitude if they reduce the price and make it available at local service providers rate. People would absolutely love to see great quality movies, shows at home in cheap. Instead of paying for pirated DVDs people would pay for original content which goes to creator which will be really beneficial.
A lot of people used to use VPN, proxy and other tools to unblock Netflix in their countries. Now this will come to a halt. As for the price many people still prefer to share accounts as a person doesn’t always use the service. This helps to manage the budget as well. For the Asian countries where price of cable is $2 to $4 a month people will have hard time to shift to the service.
If the company adds more local content, makes service affordable and faster, the demographics will surely shift from cable to online. This created huge challenge for cable, and satellite dish companies. There are a lot of benefits and challenges in the campaign but we are excited for #netflixasia so lets see how it goes.